Two suppliers can both sell you “live stock market leads” and send you very different things. One sends a name and a number from a form filled this morning. The other sends a number someone typed in three weeks ago that has since gone to ten other firms. Before you compare prices, compare what a lead actually contains. This guide lists what a usable live lead should carry, what it should never carry, and how to check a supplier’s sample.
The six fields a live lead needs
| Field | Why your caller needs it |
|---|---|
| Name | Opening a call with the person’s name makes it a reply to their enquiry, not a cold call. |
| Mobile number | The number they typed themselves, so it is the one they actually use. |
| Enquiry date and time | The single most important field. It tells you how fresh the lead is and which one to call first. |
| Source | Which advert or form the enquiry came from (for example, a Meta lead form). It tells you what the person was promised. |
| Interest or segment | Intraday, F&O, long-term investing — so the right person on your desk takes the call. |
| Amount they plan to invest, state, email | Helpful, not essential. Lets you match the service and the language of the call. |
If a supplier cannot tell you the enquiry time of each lead, you are not buying live leads. You are buying a list.
Freshness: minutes, not days
A live lead loses value fast. People who fill an advert form are usually comparing a few options at the same moment, and the first firm that calls with a clear answer has the best chance. That is why the enquiry time matters more than anything else on the sheet. Ask your supplier how leads are delivered — one by one as they come in (WhatsApp or email), or in a daily file. A daily file means some leads are already many hours old when your caller sees them. We cover the calling side in how fast should you call a live lead.
How many firms receive the same lead
Every supplier should answer this in one number. “Shared with at most two firms” is a very different product from “shared with everyone who bought this week”. Neither is wrong, but the price should match. Exclusive leads cost more because the supplier earns from them once. If the supplier will not give you a number, assume the lead is widely shared. We explain the trade-offs in shared vs exclusive leads.
Consent: did the person ask to be contacted?
A real live lead comes from someone who asked to hear from a stock market adviser. Ask the supplier three questions:
- Where did the enquiry come from — their own adverts, a partner, or a bought list?
- What did the form tell the person would happen to their details?
- What happens when someone says “don’t call me again”?
Good answers protect your desk as much as the enquirer. A person who did not expect your call is more likely to complain, and complaints under TRAI’s calling rules can lead to your numbers being barred. Read our DND and TRAI guide for what your desk must follow.
What a lead should never contain
A lead supplier has no reason to send any of the following, and you should be wary of anyone who offers them:
- PAN, Aadhaar or any other ID number
- KYC documents, bank account or trading account details
- Portfolio holdings or “demat statements”
Data like this does not come from people asking for an adviser. Buying it puts your firm at legal risk, and it does nothing to help a sales call.
Reading a sample lead
Ask every supplier for a sample with dummy data in the exact format you will receive. Check that:
- every field above has a column, and the enquiry time includes the hour, not just the date;
- the format works on your callers’ phones (WhatsApp message, email, or a sheet);
- the sample is clearly marked as a sample — a supplier who sends real people’s numbers as a “free sample” will send your future leads to others the same way.
You can see our own sample card on the live web leads page.
A quick checklist before you buy
- Each lead shows its enquiry date and time.
- Leads arrive as they come in, not once a day.
- The supplier states how many firms get each lead.
- The source and the form wording are explained.
- No ID, KYC or account data anywhere.
- Written terms: who may buy, no resale, how opt-outs are handled.
- A replacement rule for wrong or invalid numbers.
If a supplier passes all seven, compare price. If not, the cheapest pack is usually the most expensive one in the end — see cost per lead vs cost per client.
Database 24×7 supplies live leads from our own Meta and Google campaigns to SEBI-registered advisers, research analysts and brokers — each lead to at most two firms, delivered as it arrives. See the packs or ask for the rate card on WhatsApp.