Every new advisory desk hits the same question in its first month: spend the lead budget on live leads or on calling data? They look similar on an invoice. On the floor they behave very differently.
What each one is
Live web leads are people who filled a form on a Meta or Google ad and asked to be contacted. At Database 24×7 each one arrives on WhatsApp or email as it comes in, with name, number, email, the amount the person plans to invest and the time they enquired. Each lead goes to at most two firms.
Calling data is a list of numbers for your team to dial. The person has not asked to hear from you, so your callers open cold. Good calling data is graded by how well the numbers connect, and cut by state so your callers speak the right language.
When live leads win
- You have two or three callers. A small team can call every lead within minutes, which is when a lead is worth most.
- Your callers are new. An enquiry is an easier first conversation than a cold call.
- You need proof fast. A 30-day pack tells you quickly whether your pitch and follow-up work.
When calling data wins
- You run a floor of ten or more. Live leads cannot keep ten people dialling all day. A graded list can.
- You are training callers. A volume-grade list gives new callers hundreds of conversations to learn from.
- You sell across states. State-wise lists let you match callers to languages.
A simple starting mix
- Three callers: a pack of 4 live leads a day, plus a small volume-grade list so callers stay busy between leads.
- Ten callers: connect-grade calling data for the floor, plus 10 live leads a day routed to your two best closers.
Measure after two weeks
Count follow-up calls booked per 10 live leads and per 100 calling-data dials. Those two numbers tell you where the next rupee should go, better than any supplier’s promise.
One rule applies to both: your floor must follow TRAI’s rules on commercial calls, including numbers registered on DND.
Want the current rate card for both? Message us on WhatsApp or see pricing.